Week 10, Blog 1 (RA)

Audience: Vacationers! Or maybe just honeymooners...

WATCO: Choosing Best Western for lodging when traveling ON having the vacation of your life?

Claim: Choosing Best Western for lodging when traveling ensures that you'll be having the vacation of your life,

Reason: Because choosing Best Western for lodging when traveling means the party of your vacation never stops!

IA: whatever means the party of your vacation never stops ensures that you're having the vacation of your life.

Ethos: The cute sunset gives the impression of happiness and carefree days. The bright colors give the feeling of a part that isn't going to fade. The sun is going down, the day is done, and the picture is still full of fun.

Pathos: Best Western is a very well-known name. Its service is dependable and can be expected across the country wherever your travels take you.

Logos: The small box on the right corner give details and reasons to choose Best Western as your overnight lodging over any other company. The picture itself doesn't have any logos, but the disclaimers at the bottom take care of that.

I think overall the picture is a little white-trashish. Best Western is kind of known as a cheap choice for a hotel/motel, and I feel like they are trying to talk themselves up. However, if I was traveling I would need a cheap place to stay, and would consider this ad because of the bright colors and cute picture.