Audience: All those who don't value living conser-vatively as much as franke james.
WATCO: Doing what you see needs done in the world ON making the world a better place?
Claim: Doing what you see needs done in the world ensures that you'll be making the world a better place,
Reason: Because doing what you see needs done in the world means at least one person is doing good in at least one place in the world.
IA: whatever means at least one person is doing good in at least one place in the world ensures that you're making the world a better place.
Ethos: The simple logo is cute and grabs the viewer's attention. The flying bird gives a sense of freedom and ability to change--it brings the feeling that the sky is the limit in what we can do.
Logos: This picture doesn't weight too much on the logical aspect. It is assumed that if you are the change that you want to see, good consequences will come and perhaps even resolution to the problems we face. However, the picture gives no evidence that that is the case.