Week 11, Blog 2 (RA)

Audience: All those who don't value living conser-
vatively as much as franke james.

WATCO: Doing what you see needs done in the world ON making the world a better place?

Claim: Doing what you see needs done in the world ensures that you'll be making the world a better place,

Reason: Because doing what you see needs done in the world means at least one person is doing good in at least one place in the world.

IA: whatever means at least one person is doing good in at least one place in the world ensures that you're making the world a better place.

Ethos: The simple logo is cute and grabs the viewer's attention. The flying bird gives a sense of freedom and ability to change--it brings the feeling that the sky is the limit in what we can do.

Pathos: The website at the bottom (www.frankejames.com) gives the advertisement authenticity. At first, it just seems like a pleasant little well-meaning message, but with the reference to more information and direction, it suddenly seems a little more worth your time. Turning the audience to more explanation only gives the viewer more reason to believe and apply what they see in the picture.

Logos: This picture doesn't weight too much on the logical aspect. It is assumed that if you are the change that you want to see, good consequences will come and perhaps even resolution to the problems we face. However, the picture gives no evidence that that is the case.

Overall, I think the main reason for the picture was met: viewers get thinking about what needs improved in the world and maybe even consider what they can do to help. If we're really lucky, the viewers will even act on those thoughts. If so inclined, viewers can go to the website for more guidance in their services. No matter what, people are persuaded to think at least a little about improving the world and those thoughts will be on their minds as they go throughout their lives later--hopefully baring sway on their actions.

Week 11, Blog 1 (TA)

Enthymeme 1

WATCO: Doing my laundry only once a month ON my ability to afford L&T for lunch?

Enthymeme:Doing my laundry only once a month saves enough money to guarantee my ability to afford L&T for lunch because

Reason: doing my laundry only once a month means I will be saving at least two dollars a week.

IA: Whatever saves me at least two dollars a week guarantees my ability to afford L&T for lunch.

Enthymeme 2

WATCO: Eating lots of ice cream the night before a race ON your running performance?

Enthymeme: Eating lots of ice cream the night before a race will negatively affect your running performance because

Reason: eating lots of ice cream the night before a race does not equip your body with the nutrients it needs.

IA: Whatever does not equip your body with the nutrients it needs will negatively affect your running performance.

Enthymeme 3

WATCO: Going home for a summer job ON saving money?

Enthymeme: Going home for a summer job amplifies your ability to be saving money because

Reason: going home for a summer job guarantees free rent and food.

IA: Whatever guarantees free rent and food also helps you in saving money.

Week 10, Blog 1 (RA)

Audience: Vacationers! Or maybe just honeymooners...

WATCO: Choosing Best Western for lodging when traveling ON having the vacation of your life?

Claim: Choosing Best Western for lodging when traveling ensures that you'll be having the vacation of your life,

Reason: Because choosing Best Western for lodging when traveling means the party of your vacation never stops!

IA: whatever means the party of your vacation never stops ensures that you're having the vacation of your life.

Ethos: The cute sunset gives the impression of happiness and carefree days. The bright colors give the feeling of a part that isn't going to fade. The sun is going down, the day is done, and the picture is still full of fun.

Pathos: Best Western is a very well-known name. Its service is dependable and can be expected across the country wherever your travels take you.

Logos: The small box on the right corner give details and reasons to choose Best Western as your overnight lodging over any other company. The picture itself doesn't have any logos, but the disclaimers at the bottom take care of that.

I think overall the picture is a little white-trashish. Best Western is kind of known as a cheap choice for a hotel/motel, and I feel like they are trying to talk themselves up. However, if I was traveling I would need a cheap place to stay, and would consider this ad because of the bright colors and cute picture.

Week 9, Blog 2 (RA)

Audience: people who like music of folk-bluesy riff on New York mornings, America, relationships, and God

WATCO: Listening to Richard Julian's music ON living the good life?

Claim: Listening to Richard Julian's music gives the impression of living the good life,

Reason: Because listening to Richard Julian's music encompasses everything simple, enjoyable, and sentimental.

IA: whatever simple, enjoyable, and sentimental gives the impression of living the good life.

Ethos: This picture is very strong on emotional appeal. The old worn chairs almost inevitably bring sentimental memories to any age group. The room--at least in these colors--looks very inviting and friendly. The tattered appearance gives the impression that no one expects too much of you, and life can be simple and good. The tricycle especially brings carefree feelings and lighthearted memories with people we love. Any aspect that reminds the viewer of children will most likely have a cheerful effect.

Pathos: The pathos of this picture seems to be relying fully on the notion that the viewer has already heard of the singer. If there is no sort of personal connection with the artist, there isn't much pathos to the picture.

Logos: There isn't much logic in this picture either. The CD cover is playing on the idea that the "good life," that we so often think of as high rolling, is actually found in torn-up arm chairs on a taped-up picture. Because we all that money can't buy happiness, the CD may seem to have some understanding of the "good life" that we don't grasp, which may give the picture more credit and make it appear sensible.

I think overall the picture is quite effective, since it is the cover to a CD and the sentimental appeal is usually the strongest when dealing with music anyway. I want to buy the CD now, and I've never heard of the guy before...

Week 9, Blog 1 (TA)

1

WATCO: Living in Utah all your life ON your ability to understand the world around you?

Enthymeme: Living in Utah all your life does not sufficiently equip you with an ability to understand the world around you because

Reason: living in Utah all your life means you will be sheltered from the world.

IA: Whatever shelters you from the world detrimentally effects your ability to understand the world around you.

2

WATCO: Eating lots of carbs the night before a race ON your running performance?

Enthymeme: Eating lots of carbs the night before a race will positively affect your running performance because

Reason: eating lots of carbs the night before a race ensures your body the energy needed.

IA: Whatever ensures your body the energy needed will positively affect your running performance.

3

WATCO: Working and attending school ON school performance?

Enthymeme: Working and attending school positively effects school performance because

Reason: Working and attending school makes students better manage their time.

IA: Whatever makes students better manage their time positively effects school performance.

Week 8, Blog 3 (Freewrite)

Life at BYU: bringing families together.

Little brothers are so great! Especially my little brother. He’s really just a child—a college freshman child—but that’s why I’m here. I take care of him. He leaves on a mission in the summer, but that gives me plenty of time to finish off teaching him the last minute training my parents didn’t get to do. There’s really no one better equipped for the job of telling Derek what the world is all about than me, his older sister. I’ve also found the most ideal time for us to sit and chat about the real world above all others is lunch time. This is most convenient, because that’s about the same time I start getting hungry. It guarantees that I will inevitably be with him when I’m ready for my meal, and no upstanding gentleman (even if he is a brother) will let a lady go hungry if he has the means to feed her. And anyway, he owes me. I teach him the secrets of the universe! He really is a wonderful boy. I wish everyone at BYU could have a little brother.

P.S. Why is it little brothers are always taller brothers too?

Week 8, Blog 2 (TA)

Audience: foster parents in Utah

- usually have a good marriage
- receive monetary reimbursement and other benefits
- have monthly house inspections
- participated in training opportunities and technical assistance
- Pre-service training which consists of 8 classes (32 hours).
- able to maintain a safe and secure environment
- verification of being financially stable (enough money to meet the needs of the family)
- have a recent physical exam for the home caregiver and other adult family members
- age 21 or older
- Child Abuse Data Base Screening/Criminal Background Screening Release Form
- Couples in a cohabitating relationship are not eligible to become Foster/Adoptive Parents in Utah.
- legal residents of the United States and Utah
- may be married, single, divorced or widowed
- are physically, mentally, and emotionally able to care for children
- have provided at least five references to vouch for their parenting abilities
- safe residence
- have access to transportation

Week 8, Blog 1 (RA)

Audience: women in the 50s

WATCO: Buying Double Mint Gum ON being attractive and getting good-looking men?

Claim: Buying Double Mint Gum easily enhances being attractive and getting good-looking men,

Reason: Because buying Double Mint Gum "aids your digestion, breath, [and] nerves."

IA: whatever "aids your digestion, breath, [and] nerves" easily enhances being attractive and getting good-looking men.

Ethos: There are three pictures of beautiful women here, each very appealing to women in the 50s, who want to get the best for their families and to look the best while doing it. Double Mint Gum is "for you and yours...healthful, delicious." The woman walking her dog seems so happy and carefree and day is beautiful--something all women want.

Pathos: There are a lot of words disclaiming the validity of this gum. That could either be a good sign or a bad sign: maybe there is just too much to say about this gum, or maybe the company feels the need to say everything good about the gum that can be said so customers will overlook the faults of the product.

Logos: The logic in this ad is not very convincing--one of their main arguments is the the "healthy" qualities of the gum. Honestly, can gum really have that much nutritional benefit?

All in all I think the ad may have been effective to wives and mothers of the 50s, but it would never fly in society today. The emotional and logical appeals are directed too much to the 50s frame of mind of women as beautiful housewives.

Week 7, Blog 3 (Freewrite)

Life at BYU: Saturday at the Wilk...

So today I was walking through the Wilk when I suddenly heard a chorus of very masculine voices shouting and umphing, accompanied with the stomps and pounds that can only mean one thing: Tongans. …and Samoans, and Fijians, and Hawaiians, and in short, Polynesians of all sorts and sizes who have gotten together for another ritualistic dance. Don’t get me wrong—I’m quite entertained with the combination of moves and sounds and facial expressions (especially) of these mighty men. But that doesn’t mean I couldn’t stop the smile from erupting across my face as their boisterous bellowing echoed through the Wilkinson Center hallways. Especially when, passing the doorway to the blameworthy room, I saw the scrawny little white boys (at least compared to those Tongans—they probably were still much bigger than me…) stomping and yelling in the back and trying so very hard to be fearsome. What were they doing in there? Did they think they would fool anyone? White boys just can’t do that stuff. It’s not that the dance moves are all that complicated…but no one can deny it was made solely for the dark, fleshy, gigantic Polynesians who used this drill in preparation for war. New lesson for BYU life: always listen for the deep rumbling voices of Tongan men. You’re in for entertainment.

P.S. Unga? Probably the best last name ever.

Week 7, Blog 2 (TA)

WATCO: Applying personal parenting and discipline habits ON helping and influencing foster children?

Enthymeme: Applying personal parenting and discipline habits is not effective on helping and influencing foster children,

Reason: because applying personal parenting and discipline habits will most likely not address the specific needs of the foster child.

IA: Whatever does not address the specific needs of the foster child is not effective on helping and influencing foster children.

Week 7, Blog 1 (RA)

Audience: EVERYONE! (who is not lactose intolerant)

WATCO: Buying Howard Johnson's Ice Cream ON experiencing life like it should be?

Claim: Buying Howard Johnson's Ice Cream is a practical and effective way to experience life like it should be,

Reason: Because buying Howard Johnson's Ice Cream has that "luxurious good-old-days goodness."

IA: whatever has that "luxurious good-old-days goodness" is a practical and effective way to experience life like it should be.

Ethos: The real peach on the first ice cream makes everyone think of the juicy, satisfying feelings associated with eating such a delicious fruit.

Pathos: The way the company's name is listed like everyone knows it makes them appear reliable and authentic. The fact that they listed the specific brand of peaches used in their ice cream suggests that they know what they are talking about and they are offering only the best.

Logos: Who doesn't want more of the good-old-days?

I think this advertisement would be effective for any audience group. The pictures are all that's needed to draw the attention of children, and the credibility and reliability the company establishes will most likely draw adults in as well.

Week 6, Blog 2 (RA)

Audience: Old people (probably retired/retiring).

WATCO: Buying at allotment ON health, happiness, and life quality?

Claim: Buying at allotment is a practical and effective way to promote health, happiness, and life quality,

Reason: Because buying at allotment helps you get healthy amounts of exercise and feelings of accomplishment.

IA: whatever gives you healthy amounts of exercise and feelings of accomplishment is a practical and effective way to promote health, happiness, and life quality.

Ethos: For many elderly people, farm settings bring back wonderful memories of times they've spent growing up and with their families.

Pathos: The credibility of the author is not very well portrayed in this picture. How does the viewer know the authors will be true to their word?

Logos: It is a common argument that gardening prevents many diseases and problems which are associated with old age. It only makes sense that someone retiring would want to retire to something that will still keep their health up.

If its target audience is elderly men, the picture is a little appealing. However, the old man does seem rather lonely--which is something all elderly people try to escape. If an older woman was working with him, the idea would seem much more friendly and inviting. Also, then elderly women would be more likely to relate to the advertisement as well.

Week 6, Blog 1 (TA)

audience: BYU FEMALE STUDENTS

some become anorexic to feel more in control.

BYU students in general often tend to feel guilty because of the high expectations that are always around

very smart

often overachievers and perfectionists. they expect a lot from themselves and in some instances even believe they are sinning if they aren’t reaching their expectations

many are trying to apply to good grad schools, which means they need to have exceptionally good grades

all want a balanced life—not just because balance is good but also because they are told to have one

very religious and have high morals

have been known to overload/stress themselves out and then become depressed or suffer from other mental illnesses.

always pressed for time

believe the whole purpose of life is to be happy, and see happiness beyond the pleasures and gratifications that the world offers

Week 5, Blog 3 (Freewrite)

Life at BYU: holiday.

There are two holidays during the winter semester at BYU. Two days off—two freebees. That’s all. After the second holiday, it’s endless work until the nicer days come. And then you work some more—because finals week is always happens to fall on the nicest week of semester. That’s why you’ve got to live it up on your holidays. If you don’t make them worth it, your life’s not going to be worth it. From here on out it’s forty strait days until the last day of classes. That’s why holidays are priceless. They must be treated for what they are: golden opportunities waiting to blossom under your direction. I spent my holiday locked in a cozy log cabin, relishing in my comforts and watching the world raging outside through a frost-painted window. Oh, the contentment! It is a wonderful thing to see a place you don’t want to be and to not have to be there! But the problem with that wonderful feeling is that inevitably you've got to go to the places you don’t want to be. I came back to BYU to live the life of a conscientious student: responsible, hardworking, and intelligent (ha! I tricked you all!). But I only have forty more days. Forty days, and then the holiday comes again...

Week 5, Blog 2 (RA)

Health and Happiness in Young Swiss Adults
Author: Thomas V. Perneger; Patricia M. Hudelson; Patrick A. Bovier
Journal: Quality of Life Research
Pub.: 2004-02
Volume: 13
Issue: 1
Pages: 171-178
Description: Stable URL: http://links.jstor.org/sici?sici=0962-9343%28200402%2913%3A1%3C171%3AHAHIYS%3E2.0.CO%3B2-T

Ethos: The source is a peer-reviewed article from a very professional-sounding journal. There are three authors who are professionals in their field, and the research is sound and reliable.

Pathos: This article is strewn with words full of emotional appeal. Happiness, patriotism, love, friendship, and other dear-to-the-heart words are used across the article. It causes the reader to question his or her own happiness when considering the happiness of others.

Logos: The introduction and discussion in the survey convince us of the reliability and credibility of the argument. The authors obviously know what they are talking about and have a sound argument.

Sufficient: Yes; the method of study was strong and well supported the hypothesis.

Typical: Yes; to anyone educated in this field the argument is feasible and noteworthy.

Accurate: The argument was well-supported and consistent with the findings.

Relevant: Yes; students today are different from students in the past, as will students in the future be different from students today. We are constantly in need of evaluations and outside views on the effects of life on individuals.

Week 5, Blog 1 (TA)

Enthymeme 1:

WATCO: Quality family relationships on physical health?

Enthymeme: Quality family relationships significantly enhance the physical health of an individual…

Reason: …because quality family relationships bring happiness*.

IA: whatever brings happiness enhances the physical health of an individual.

*Of women taking a survey, 67% ranked happiness as one of the most important aspects of good health. (Prevention poll: What (healthy) women want.(Editorial).)

Enthymeme 2:

WATCO: Making time for physical and social activity on life satisfaction and happiness?

Enthymeme: Making time for physical and social activity significantly enhances the life satisfaction and happiness of an individual…

Reason: …because making time for physical and social activity brings physical health that is otherwise ignored.

IA: whatever brings physical health that is otherwise ignored also enhances the life satisfaction and happiness of an individual.

Enthyeme 3:

WATCO: Sacrificing school work time for physical and social activity on life satisfaction and happiness?

Enthymeme: Sacrificing school work time for physical and social activity significantly enhances the life satisfaction and happiness of an individual…

Reason: …because sacrificing school work time for physical and social activity brings physical health that is much longer lasting than academic pleasure.

IA: whatever brings physical health that is much longer lasting than academic pleasure also enhances the life satisfaction and happiness of an individual.

Week 4, Blog 3 (Freewrite)

Life at BYU: four treacherous steps to campus.

The walk to campus from Glenwood in the winter is a trek made by only the bravest of souls. I've divided the journey into four main parts, each boasting its own dangers. We'll start out in the warmth of the apartment building, bundled from head to foot with all necessary attire: shoes (these can't be the simple slip-ons so many girls brave their walks to school in—you'll find out why soon enough), jacket, coat, (the double layer is always necessary), gloves, scarf (this is optional), and a hat or hood (never ok to go without; snow falls in Utah at any given time).

1 Heading out into the cold, the first section of our journey begins. This section includes waiting at the stoplight at University Avenue, crossing the street, and walking south toward the carwash. At least five minutes should be planned for the wait at the light, and extreme caution in foot placement is essential, especially in the parking lot but also for the rest of the trek.

2 The second section begins at the Big Metal Pipe behind the carwash, which is probably the most dangerous obstacle of the whole trip. Icy pathways are forged through the snow piles that dominate both sides of the Pipe, and stepping over it is often a matter of life or death. Good shoes are mandatory. Once on the other side, however, the whole second section still stretches on through a parking lot of never-melting black ice. Section two only ends when our traveler reaches the light at Canyon Road.

3 Five minutes should also be planned for the wait at the light at the beginning of section three because the intersection must be crossed twice, albeit this light is much faster at changing than the first. Section three takes us down a friendlier part of the journey where a sidewalk is supplied and snow is plowed away. It ends, however, in the parking lot of the RB where things get slick and the pavement slopes. Footing must be carefully selected here.

4 The fourth section requires a decision to be made: north campus means heading for the Tanner building, up the stairs (easier said than done), and through the 4^th floor doors to class. For southern campus, the RB stairs loom ahead. Prime physical condition is very ideal for either choice. The threshold at the top of the stairs marks the end of our excursion and the beginning of a brand new day in life…at BYU!

Week 4, Blog 2 (RA)

Audience: French men who have families and obligations.

WATCO: Selecting Groupe Prevoir insurance ON feeling comfortable/taken care of?

Claim: Selecting Groupe Prevoir insurance is a practical and effective way to start feeling comfortable/taken care of,

Reason: Because selecting Groupe Prevoir insurance helps you cover costs and worries like you never could before.

IA: whatever helps you cover costs and worries like you never could before. is a practical and effective way to start feeling comfortable/taken care of.

Ethos: The happy carefree man sitting in a rainbow hammock gives a feeling of light-heartedness and bliss.

Pathos: Groupe Prevoir means to “anticipate as a group.” People don’t anticipate things that aren’t worth while.

Logos: It is logical to select an insurance company that will make you feel this way!

If its target audience is working men, this picture was probably not as effective as it could be. Working men aren’t exactly drawn to and sunshine—they are more effective symbols for little girls. However, the ad has a little more bearing when considering the man is in a hammock (which is something all men love). The simplicity of the ad gives air of the simplicity of the insurance, making the viewer feel free of the clutter and stress that too many words/images might impose. Altogether I think its job was pretty well done.

Week 4, Blog 1 (TA)

First Paragraph:

Building a new home is challenging, but it is the best way for people to ensure that most of their needs and wants are met within the confines of their budgets. First of all, many people only purchase one home during their adult life, so that home should match closely with the person or couple's sense of style and comfort. For example, when building a house, the new owners can choose the floor plan, carpet, wall coverings, heating system, built-in appliances and fixtures, as well as lighting and countless other items, and therefore, have a good chance of being happy with the final dwelling. In addition, if something can't be done because of the structure of the house or the cost or for some other reason, the person building the house will be in on the decisions and understand why which may make the disappointment easier to bear. Of course, if the new owners choose a carpet or floor plan that does not work out, they must take responsibility for the decision. Building is stressful, but the rewards are great.

Revised Paragraph:

The best option for meeting your wants, needs, and personal budget in finding a new home is to build it yourself. When building a home, you select the decorations, built-in appliances, floor plan and much more to match your style and comfort. It is important to select these things yourself, because most Americans only buy one home in their lifetime. Such a weighty expenditure should be like buying a tailor-made suit, as a practical way to be surrounded by something nice to look at and comfortable to deal with. Although stress and frustration may present itself, the happiness that comes from such a personal fit is worth the work.

Week 3, Blog 3 (Freewrite)

Life at BYU: Men who hold doors for women. And other men.

You know what I’m talking about—it’s all over BYU. The guys simply can’t contain themselves. They rush to reach the doors before all other pedestrians. They cut across walking traffic and jump from outside door to the inside to accommodate people’s needs. They stand at a doorway for minutes at a time, risking their own timeliness to relieve and sustain the famished students wandering campus. Students who are so famished, in fact, that forcing them to open their own door would be a marvelous offense. Of course, there is an womanizing trick weaved into this manly Mormon habit. When surveying the landscape for those most requiring their services, the good-looking girls seem to always have the greatest need. These acceptable young women are instantly spotted and always preyed upon first. Every beautiful girl who walks BYU campus has been fully convinced time and time again that there really are helpful, caring, gentlemanly men in the world, ready and willing to give of their services to the weak and the incapable. But these men don’t stop there—they’re not so shallow. No, they will hold the door for the beautiful girl and the sweet spirit right after her, and then jump ahead for the rickety old women toting her backpack on wheels coming from the other direction. Keeping position for the poor dear boy who has yet to realize the power of door-opening over the lady folk, our hero will then show the first girl through the second door with a wink and a smile and leave the rest up to his manly charm. Oh, those BYU boys!