Week 11, Blog 2 (RA)

Audience: All those who don't value living conser-
vatively as much as franke james.

WATCO: Doing what you see needs done in the world ON making the world a better place?

Claim: Doing what you see needs done in the world ensures that you'll be making the world a better place,

Reason: Because doing what you see needs done in the world means at least one person is doing good in at least one place in the world.

IA: whatever means at least one person is doing good in at least one place in the world ensures that you're making the world a better place.

Ethos: The simple logo is cute and grabs the viewer's attention. The flying bird gives a sense of freedom and ability to change--it brings the feeling that the sky is the limit in what we can do.

Pathos: The website at the bottom (www.frankejames.com) gives the advertisement authenticity. At first, it just seems like a pleasant little well-meaning message, but with the reference to more information and direction, it suddenly seems a little more worth your time. Turning the audience to more explanation only gives the viewer more reason to believe and apply what they see in the picture.

Logos: This picture doesn't weight too much on the logical aspect. It is assumed that if you are the change that you want to see, good consequences will come and perhaps even resolution to the problems we face. However, the picture gives no evidence that that is the case.

Overall, I think the main reason for the picture was met: viewers get thinking about what needs improved in the world and maybe even consider what they can do to help. If we're really lucky, the viewers will even act on those thoughts. If so inclined, viewers can go to the website for more guidance in their services. No matter what, people are persuaded to think at least a little about improving the world and those thoughts will be on their minds as they go throughout their lives later--hopefully baring sway on their actions.