Audience: French men who have families and obligations.
WATCO: Selecting Groupe Prevoir insurance ON feeling comfortable/taken care of?
Claim: Selecting Groupe Prevoir insurance is a practical and effective way to start feeling comfortable/taken care of,
Reason: Because selecting Groupe Prevoir insurance helps you cover costs and worries like you never could before.
IA: whatever helps you cover costs and worries like you never could before. is a practical and effective way to start feeling comfortable/taken care of.
Ethos: The happy carefree man sitting in a rainbow hammock gives a feeling of light-heartedness and bliss.
Pathos: Groupe Prevoir means to “anticipate as a group.” People don’t anticipa
te things that aren’t worth while.
Logos: It is logical to select an insurance company that will make you feel this way!
If its target audience is working men, this picture was probably not as effective as it could be. Working men aren’t exactly drawn to and sunshine—they are more effective symbols for little girls. However, the ad has a little more bearing when considering the man is in a hammock (which is something all men love). The simplicity of the ad gives air of the simplicity of the insurance, making the viewer feel free of the clutter and stress that too many words/images might impose. Altogether I think its job was pretty well done.
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