Week 6, Blog 2 (RA)

Audience: Old people (probably retired/retiring).

WATCO: Buying at allotment ON health, happiness, and life quality?

Claim: Buying at allotment is a practical and effective way to promote health, happiness, and life quality,

Reason: Because buying at allotment helps you get healthy amounts of exercise and feelings of accomplishment.

IA: whatever gives you healthy amounts of exercise and feelings of accomplishment is a practical and effective way to promote health, happiness, and life quality.

Ethos: For many elderly people, farm settings bring back wonderful memories of times they've spent growing up and with their families.

Pathos: The credibility of the author is not very well portrayed in this picture. How does the viewer know the authors will be true to their word?

Logos: It is a common argument that gardening prevents many diseases and problems which are associated with old age. It only makes sense that someone retiring would want to retire to something that will still keep their health up.

If its target audience is elderly men, the picture is a little appealing. However, the old man does seem rather lonely--which is something all elderly people try to escape. If an older woman was working with him, the idea would seem much more friendly and inviting. Also, then elderly women would be more likely to relate to the advertisement as well.