Week 7, Blog 1 (RA)

Audience: EVERYONE! (who is not lactose intolerant)

WATCO: Buying Howard Johnson's Ice Cream ON experiencing life like it should be?

Claim: Buying Howard Johnson's Ice Cream is a practical and effective way to experience life like it should be,

Reason: Because buying Howard Johnson's Ice Cream has that "luxurious good-old-days goodness."

IA: whatever has that "luxurious good-old-days goodness" is a practical and effective way to experience life like it should be.

Ethos: The real peach on the first ice cream makes everyone think of the juicy, satisfying feelings associated with eating such a delicious fruit.

Pathos: The way the company's name is listed like everyone knows it makes them appear reliable and authentic. The fact that they listed the specific brand of peaches used in their ice cream suggests that they know what they are talking about and they are offering only the best.

Logos: Who doesn't want more of the good-old-days?

I think this advertisement would be effective for any audience group. The pictures are all that's needed to draw the attention of children, and the credibility and reliability the company establishes will most likely draw adults in as well.